Apple is in talks with Fox parent News Corp., along with other media companies, to offer 99 cent TV episode rentals through iTunes. Bloomberg, citing three people familiar with the plan, reports that users would have a 48 hour rental window, and that Disney and CBS are also part of the discussions.
“This is a smart move by everyone,” said David Bank, an analyst at RBC Capital Markets in New York. “Something like this a la carte rental service is an incremental opportunity and it doesn’t upset the existing ecosystem.” The report goes on to reiterate prior reports of a next-generation Apple TV, with a smaller hard drive than prior models that will be priced at $99 and tied into the rental service.
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