Apple will launch the 8GB iPhone 5c in India following a brief early-2014 campaign to resuscitate the iPhone 4 there, reports The Times of India, using an old phone trade-in program to make the iPhone 5c more affordable for Indian consumers. According to the report, Apple will price the 8GB model at 35,000-37,000 rupees (approx. $588-$621), with the trade-in program reducing the price to 30,000 rupees (approx. $504)—a discount of only 2,000 rupees (approx. $34) below the 16GB version. The company has struggled to gain market share in India, selling far fewer units than rival Samsung and even regionally-known brands, but is apparently working to increase the average selling price of its devices in the value-conscious country.
Jeremy Horwitz
Jeremy Horwitz was the Editor-in-Chief at iLounge. He has written over 5,000 articles and reviews for the website and is one of the most respected members of the Apple media. Horwitz has been following Apple since the release of the original iPod in 2001. He was one of the first reviewers to receive a pre-release unit of the device, and his review helped put iLounge on the map as a go-to source for Apple news.