Apple will launch the 8GB iPhone 5c in India following a brief early-2014 campaign to resuscitate the iPhone 4 there, reports The Times of India, using an old phone trade-in program to make the iPhone 5c more affordable for Indian consumers. According to the report, Apple will price the 8GB model at 35,000-37,000 rupees (approx. $588-$621), with the trade-in program reducing the price to 30,000 rupees (approx. $504)—a discount of only 2,000 rupees (approx. $34) below the 16GB version. The company has struggled to gain market share in India, selling far fewer units than rival Samsung and even regionally-known brands, but is apparently working to increase the average selling price of its devices in the value-conscious country.
Apple to offer India 8GB iPhone 5c with trade-in discount