Apple is planning to begin direct sales of its products in Russia, according to a new report. Citing Russian-language Kommersant, the Moscow News reports that Apple has registered a new company name, Apple Rus, and has assigned local legal advisor Vitaly Morozko to act as its director general. According to an unnamed manager of an Apple distributor, direct sales in the country could start as early as next year, although there seems to be no timetable for opening a retail store. The report notes that Apple managers travelled to Moscow in search of a potential retail store location in 2011, but came away empty.
Apple to open retail stores in Russia