During today’s event in Cupertino, Apple CEO Tim Cook announced a new TV app for the Apple designed to provide a unified TV experience with a central launch screen for all movies and TV shows across multiple content apps such as iTunes, HBO NOW, Hulu, Starz, Showtime, and more. Expected to be available in the U.S. in December as part of a tvOS update, the new TV app will provide a “Watch Now” screen showing a play queue of recently watched TV series’, unfinished movies, and recommended content based on what the viewer has previously watched. A “Library” screen will provide unified access to the user’s purchased iTunes Movies and TV Shows, and a “Store” section provides access to iTunes content, as well as directly downloading other content provider apps from within the TV app. During the demonstration, Apple TV team member Jennifer Folds also hinted that the promised Single Sign-on feature for third-party apps would likely be available around the same time that the TV app launches in December. Apple is also bringing the new TV app to the iPhone and iPad, allowing users to see the same content index and view content across all of their devices.
