Apple to reduce cut of in-app subscription payments for streaming video services

Apple is planning to reduce its portion of fees for streaming video service subscriptions sold via the App Store, Bloomberg reports, a move that appears to be aimed at encouraging tighter integration streaming video apps on the iOS and Apple TV platforms. This is the second big move in Apple’s attempts to adjust its in-app subscription pricing models, after the company announced earlier this year that developers would see their share increase for every customer subscription that is retained beyond the first year. With this reported change, Apple will be giving streaming video apps such as Netflix, Hulu, and HBO access to the better deal — reducing Apple’s revenue share to 15 percent — right out of the gate in the first year, provided they integrate with Apple’s forthcoming TV app.

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