Despite recently claiming that it would meet its February shipping deadline, Apple said today that it will delay the release of the Apple TV until mid-March. “Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March,” said Apple spokeswoman Lynn Fox. Apple CEO Steve Jobs unveiled the Apple TV under the code name iTV in September of last year. Apple has been accepting pre-orders for the device since January’s Macworld Expo.

Update: Shipping dates for early Apple TV orders have been confirmed by Apple for March 20, with the fastest delivery option resulting in a March 23 arrival.

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LC Angell

LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.