Despite recently claiming that it would meet its February shipping deadline, Apple said today that it will delay the release of the Apple TV until mid-March. “Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March,” said Apple spokeswoman Lynn Fox. Apple CEO Steve Jobs unveiled the Apple TV under the code name iTV in September of last year. Apple has been accepting pre-orders for the device since January’s Macworld Expo.
Update: Shipping dates for early Apple TV orders have been confirmed by Apple for March 20, with the fastest delivery option resulting in a March 23 arrival.