Apple TV demo stations now in stores

Updated

Over the weekend, Apple Stores completed installation of new demonstration areas for Apple TV, the company’s new media players for widescreen TVs. Heralded by window displays showing a silhouetted family with an Apple Remote controlling a live television set with Apple TV demo content, the demo areas include multiple television sets and Apple TV units preloaded with music, photo, podcast, TV show, and movie content. Visitors can test Apple TV for themselves with tethered remote controls, or watch the window demo cycle through. Low-end Sony Bravia television sets are used for the window and in-store displays, rather than the higher-end and more attractive XBR-series Bravia units that were used in prior public demonstrations.

Apple TV demo stations now in stores

Absent such a demonstration area, the Stores’ promotion of the new device was more limited. One Apple Store we visited previously had two units inconspicuously placed on a low shelf near AirPort Express wireless routers, placement that persisted after the window and demonstration displays were set up. Small areas at the demonstration area and within shelves are devoted to XtremeMac’s XtremeHD cables for Apple TV, as well.

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Jeremy Horwitz

Jeremy Horwitz was the Editor-in-Chief at iLounge. He has written over 5,000 articles and reviews for the website and is one of the most respected members of the Apple media. Horwitz has been following Apple since the release of the original iPod in 2001. He was one of the first reviewers to receive a pre-release unit of the device, and his review helped put iLounge on the map as a go-to source for Apple news.