NCAA March Madness Live to Provide Access Across More Platforms Than Ever Before https://t.co/Bq7Og9Ow1Y pic.twitter.com/qhkTQeEsWs — TurnerSportsPR (@TurnerSportsPR) March 7, 2016
The NCAA has announced that Apple TV users will have the exclusive ability to watch two March Madness games at once through the March Madness Live app. While the app is available on competing platforms like Roku and Amazon Fire TV, the split screen feature is only open to Apple TV owners.
Users will be able to download the app from the App Store starting March 10 and begin watching coverage on March 13, the day dubbed Selection Sunday, when teams are chosen to participate in the tournament. The app will allow a temporary preview period giving free access to live streaming, but viewers will need a valid cable subscription login to watch through the app after that brief free period expires.
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