Apple TV headed for major overhaul?

The New York Times reports that Apple is working on a “major overhaul” of its Apple TV product for accessing iTunes media in the living room. The report cites “several people familiar with Apple’s television-related efforts” indicating that the company is working on a significant software update for the Apple TV which will “offer a completely redesigned interface” for the device. The sources note that it is not clear right now whether Apple is planning to create an entirely new product, but also mentioned that the new software design may be based on Apple’s iOS operating system. There are additional reports that Apple has recently hired several user interface and graphic designers with a background in broadcast design for television and that some of the more advanced work on the next version of the device is not taking place within the Apple TV group but rather within an entirely different design group within the company. Those familiar with the company’s plans noted that Apple executives are aware of the challenges in “the battle for the living room” and that the company must “get it right the next time.” [via Mac Rumors]