Apple is conducting an online survey of Apple TV owners to learn more about their movie rental and purchasing habits, as well as their use of the device and other living room electronics, such as DVRs, Blu-ray players, and video gaming consoles. According to MacDailyNews, the survey includes questions such as “If you could change one thing about your Apple TV, what would that be?” and “Which of these devices, if any, do you have in your household?”, with options including DVD and Blu-ray players, all current and last-generation video game consoles, and both cable provider and TiVo DVRs. Other questions include “How do you rent movies?”, with options for online services like Amazon Unbox, Apple TV, Netflix streaming, Vudu, and Xbox 360 live, as well as more traditional options such as brick-and-mortar Blockbuster and local video stores, cable/satellite provide VoD, and Netflix rental by mail, “Where do you buy movies?”, with options for Wal-Mart, Target, Amazon, iTunes, and other physical or online stores, and demographic questions relating to the sex of the respondent, household information, employment and occupation, and income.
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