Apple UK holding ‘Mum is no longer the word’ press event

Updated

Apple UK has sent out an email invitation to select media outlets announcing a press event to be held at the Apple Store, Regent Street in London on September 18 at 10:00 a.m. The invitation reads simply, “Mum is no longer the word.”, and includes directions to the store. The event could likely be used to introduce the European version of the iPhone; however, no confirmation of such an announcement has yet been given by Apple, or by the phone’s likely European service providers.

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Charles Starrett

Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.