During today’s ‘Spring Forward’ event, HBO CEO Richard Plepler, joined Apple CEO Tim Cook on stage to officially announce the exclusive release of HBO’s new HBO Now streaming service on the Apple TV. The service will debut in early April and will be priced at $15/month, and Plepler noted that all you need to get HBO Now is “a broadband connection and an Apple device,” including not only the Apple TV, but also iPhone and iPad users. While HBO previously offered an HBO Go service, this was tied to existing cable or satellite subscribers; the new HBO Now service will be available via direct subscription, providing access to all of HBO’s past, current, and future content, including new releases such as the upcoming season of Game of Thrones, which Plepler noted will be available to those who sign up when the service debuts in April.
Apple unveils HBO Now channel on Apple TV
Jesse Hollington was a Senior Editor at iLounge. He's written about Apple technology for nearly a decade and had been covering the industry since the early days of iLounge. In his role at iLounge, he provided daily news coverage, wrote and edited features and reviews, and was responsible for the overall quality of the site's content.