As expected, Apple today announced the iPod nano (PRODUCT) RED Special Edition. The 4GB RED nano, which is available immediately, features a red aluminum enclosure and sells for $199. Apple will contribute $10 from the sale of each RED nano to the Global Fund to help fight HIV/AIDS in Africa as part of a partnership with the (PRODUCT) RED initiative created by U2’s Bono and Bobby Shriver. Apple said it will also offer a $25 iTunes (PRODUCT) RED gift card next month.
“We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” said Bono, co-founder of (RED). “It’s wonderful to see this incredible level of commitment from companies that are willing to lend their creativity in the fight against AIDS in Africa, the greatest health crisis in 600 years.”
“Now customers can buy the best music player in the world and do something to help the world at the same time,” said Steve Jobs, Apple’s CEO. “We’re honored to work with Bono, (RED) and this team to contribute to an incredibly important initiative and help change the way people think about AIDS in Africa.”