Apple unveils new ‘Why iPhone’ webpage

Apple has created a new page on its site extolling the benefits of owning an iPhone, a somewhat surprising move for the company. Following Samsung’s unveiling of its new Galaxy S 4 smartphone, the new page popped up on Apple’s site, starting with the text, “There’s iPhone. And then there’s everything else.” The page touts the virtues of the device’s aluminum design, Retina display, battery life, A6 chip, LTE, iSight camera, and Siri, in addition to Apple’s iTunes, App Store, iOS 6, iCloud, and technical support. Apple’s introduction of this new page follows comparatively brief recent comments from Apple marketing chief Phil Schiller about the advantages iPhones have over Android phones, and suggests that Apple is now facing stronger competitive pressure than before.

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