To mark World AIDS Day 2014, Apple has announced that a collection of (PRODUCT)RED apps will be appearing in the App Store over the next two weeks to generate donations for the (RED) Global Fund to fight AIDS. Updates to popular apps such as GarageBand, Monument Valley, Star Walk, and Threes began appearing on the App Store yesterday, and Apple has now created a special “Apps for (RED)” section of the App Store offering 25 apps containing special new in-app content, in which all proceeds from the purchase will go directly to the (RED) Global Fund. In addition, Apple will be donating a portion of all of its sales at its retail and online stores on Black Friday (Friday, November 28th), and Cyber Monday (Monday, December 1st).
Examples of new (PRODUCT)RED content include an exclusive “(GarageBand)RED” loop pack in Apple’s iOS GarageBand app, an Ida’s (RED) Dream chapter in Monument Valley, a free (PRODUCT)RED theme in Threes, and an in-app purchase of detailed information on the RED Planet: Mars in Star Walk 2. Many of the special (RED) edition features are only available until the end of the promotion.