Apple has updated its App Store Guidelines ahead of its upcoming release of iOS 8 and iPhone 6. The updated introduction notes that “If your App doesn’t do something useful, unique or provide some form of lasting entertainment, or if your app is plain creepy, it may not be accepted.” Guidelines have been added for Extensions, HomeKit, HealthKit, and TestFlight. The new guidelines should alleviate some users’ fears about the new frameworks — HealthKit apps cannot store information in iCloud or share data with third parties without user consent, among other measures. Additionally, data gathered from HealthKit and HomeKit cannot be used for advertising or data mining purposes.
Along with the updated guidelines, Apple recently added a page to its developer site detailing common app rejections. The page reveals that “more information needed” was the most common reason for apps to be rejected in the seven-day period ending August 28 — the top 10 reasons for rejection within that time period are all included on the page.