Apple updates Guidelines for Children’s Apps

Apple has released an update to its App Store Review Guidelines with a focus on clarifying policies regarding applications for children. Several of the new rules appear designed to address the recent expansion of the Children’s Online Privacy Protection Act (COPPA), limiting developers from asking for personal information from children under the age of 13 and specifically requiring that apps that collect or “have the capability to share” personal information from a minor must “comply with applicable children’s privacy statutes.”

A new section 24, “Kids Apps” has also been added to provide specific guidelines for apps that are “primarily intended” for users under the age of 13. The section indicates that such apps must include a privacy policy, must include age-appropriate advertising and may not include behavioural advertising of any kind, and must require the user to get parental permission or use a “parental gate” before linking out of the app of engage in any online transactions. Apps in the new “Kids” category must also be specifically made for one of three age groups: 5 and under, 6 to 8, or 9 to 11. [via Mac Rumors]

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