Apple using lottery system to battle iPhone scalpers

Apple has implemented a new lottery reservation system for iPhone 4 and iPhone 4S sales in Hong Kong that it hopes will help limit the efforts of scalpers. 9to5Mac reports that the new system should prevent the scalpers from using automated bots to overwhelm Apple’s reservations servers by requiring prospective buyers to give both a name and ID number, which need to match a government ID presented at the time of purchase. It is unclear if Apple plans to expand the use of the system to other areas and countries; the full text of Apple’s message regarding the change appears below.

“Due to high demand, we are accepting a limited number of iPhone reservations per day. To request an iPhone reservation, please choose your store and the iPhone you want. If we have an iPhone reservation for you, you’ll receive a confirmation email by 9:00 p.m. tonight that includes the time when you can pick up your iPhone tomorrow. A government-issued photo ID matching the name and ID number on your reservation is required for iPhone purchases. If you don’t receive an email, we were unable to reserve an iPhone for you, and you can try again another time. Only those who receive an email confirming their reservation will be able to purchase an iPhone; we will not be selling iPhone 4 or iPhone 4S to walk-in customers.”

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