Apple Watch fashion marketing ramps up with Self Magazine cover debut

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Apple Watch fashion marketing ramps up with Self Magazine cover debut

With the debut of the Apple Watch expected in about two months, Apple has begun its marketing efforts to position the new wearable device as a fashion accessory. The cover of the March issue of Self magazine features supermodel Candice Swanepoel sporting an Apple Watch with a white sport band. Presented in an athletic setting, the image seems intended to blend the trendy consumer fashion aspect of the Apple Watch with its health and fitness features.

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Jesse Hollington

Jesse Hollington was a Senior Editor at iLounge. He's written about Apple technology for nearly a decade and had been covering the industry since the early days of iLounge. In his role at iLounge, he provided daily news coverage, wrote and edited features and reviews, and was responsible for the overall quality of the site's content.