Customers using Apple’s Reserve and Pickup service will only be able to reserve one Apple Watch for in-store pickup, MacRumors reports. All customers will be required to present government-issued photo ID when picking up their reserved watch, and Apple is painting a pretty dire picture for people who miss their pickup appointment or try to game the system. The reservation policy states, “Inventory is subject to change. Your reservation is valid for pickup only at the Apple Retail Store that you selected. If you do not pick up your selected item(s) by the designated date and time, your reservation will be cancelled and your item(s) will be returned to stock. There is a maximum of 1 reservation per customer. Number of reservations may be limited. Apple reserves the right to refuse, limit or cancel a reservation if Apple determines that a customer has provided misleading or fraudulent information and/or abused, disrupted or attempted to circumvent the reservation system.”
Sources claim Apple was planning to allow two reservations per customer as recently as last month, but the limited stock has dropped that number to one. The limit doesn’t apply to pre-orders that will be shipped to homes starting April 24. Walk-in customers can try on a watch, but won’t be able to buy one.