An Apple Watch shop is popping up in a Tokyo Isetan department store as Apple positions to sell its watch beside some of world’s most respected — and expensive — watch makers. Photos of an enclosed construction space and additions to the mall’s maps show a permanent Apple Watch store going in right next to luxury jeweler Cartier, Macotakara reports.
Although Apple has set up a process for handling watch sales out of existing Apple stores, the new storefront makes it likely at least some Edition sales will be conducted in high-end boutiques. So far no new construction has been spotted inside U.S.
luxury retailers, but a source told Reuters that Nordstrom is engaged in discussions with Apple to carry the watch. Macy’s, Saks 5th Avenue, Bloomingdales and Barney’s said they had no immediate plans to carry the watch.
