Nearly a million people in the U.S. pre-ordered the Apple Watch on April 10, with many buying more than one, according to data from digital commerce measurement firm Slice Intelligence.
More than half of all customers went for the less expensive Apple Watch Sport (62 percent), and most buyers opted for the larger 42mm case (71 percent). The black Sport band was the most popular band for Apple Watch and Apple Watch Sport customers, making up an estimated 49 percent of online pre-orders, followed in popularity by the white Sport band and Milanese Loop.
Slice claims to have based its estimates on daily e-receipt data from more than 2 million shoppers.