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News › Apple

AppleApple Watch

Apple Watch won’t be sold to walk-in customers at launch

Last updated: May 14, 2021 3:20 pm UTC
By Dan Pye
Apple Watch won’t be sold to walk-in customers at launch

Leaked documents confirm Apple Stores won’t be selling Apple Watches to walk-in customers when the product launches on April 24, according to MacRumors. Customers will have to make an online “Product Reservation” to purchase a specific model at their local Apple Store, with Apple noting that even making a “try-on appointment” doesn’t reserve a specific Apple Watch for purchase.


Apple Watch won’t be sold to walk-in customers at launch

New training documents for Apple Store employees state, “If a customer walks in and wants to purchase a watch, offer the option to try on a watch. Then help them place an order online or through the Apple Store app.” This confirmation isn’t a big surprise, however, as Apple’s initial press release about the device’s launch noted that “On April 24, Apple Watch will be available online or by reservation in Apple’s retail stores and select Apple Authorized Resellers in China and Japan.”


During checkout, customers who have an Apple Watch reserved for purchase will be offered accessories and an upgrade to AppleCare+, adding a second year of hardware protection for aluminum and stainless steel models.

The gold Edition comes with two years of protection standard, jumping to three years with AppleCare+. This information comes from 9to5Mac, which also reports that Apple has plans for a combined coverage program for customers buying both a new iPhone and Apple Watch from an Apple Store, but no official details have been released.


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