Apple wins Primetime Emmy Award for Carpool Karaoke

Apple has just won its first Emmy award for original content, Deadline reports. Apple Music’s Carpool Karaoke receiving a Primetime Emmy award, being named Outstanding Short Form Variety Series at the Creative Arts Emmy Awards. While Apple has won several technical and engineering Emmy Awards over the years, including a 2011 award for developing FireWire, and another in 2017 for Siri integration on the Apple TV, this represents the company’s first win for actual content, prior to even launching anything from its new Worldwide Video Content division. Apple landed Carpool Karaoke back in 2016, developing it as an Apple Music exclusive offshoot from a segment on CBS’ The Late Late Show With James Corden. The series was renewed for a second season earlier this year, although there’s been no word as of yet when the new season will actually begin, although the company recently produced and released an interim Stars of Tag special episode, in addition to making season one free through its TV app for all Apple TV and iOS users.

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