Apple has successfully prevented Chinese smartphone maker Xiaomi from getting an EU trademark on the name “Mi Pad,” arguing that’s too similar to Apple’s own iPad moniker, Reuters reports.
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In its decision, the EU’s General Court ruled, “The dissimilarity between the signs at issue, resulting from the presence of the additional letter ‘m’ at the beginning of “Mi Pad”, is not sufficient to offset the high degree of visual and phonetic similarity between the two signs.” Xiaomi filed its trademark application in 2014, prompting Apple to complain to the EU Intellectual Property Office.
Xiaomi can still appeal the decision to Europe’s highest court, but there’s no word yet on whether the company will.
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