Apple Senior Vice President Eddy Cue revealed Thursday that Steve Jobs “wasn’t interested” in an Apple e-bookstore at first. Cue, testifying in the DOJ’s e-book pricing conspiracy case against Apple, said Jobs “never felt that the Mac or the iPhone were ideal reading devices.” Jobs first dismissed the idea in the fall of 2009 — but as the iPad launch drew closer, Cue believed the device would be an ideal e-reader, and Jobs also became convinced. Jobs agreed to go forward with an e-bookstore in November, and Cue was tasked with getting iBooks completed for the iPad’s debut in January. [via AllThingsD]
Apple’s Cue: Jobs needed convincing on iBooks
By Phil Dzikiy
Phil Dzikiy was the Editor-in-Cheif at iLounge. He mostly edited and oversaw all site editorial content, managed staff and freelancers, made the final call on product review grades and awards, and led online coverage of all Apple events and live coverage of the International CES in 2015.