A new profile offers some in-depth observations regarding Apple’s Eddy Cue, the “master negotiator and product resuscitator” who’s taking over Apple’s Maps and Siri services. According to the Cnet story, Cue five years ago prevented a collapse in the relationship between Apple and the large record companies, as “the sides almost ‘went nuclear’ ” during a confrontation over song pricing.
Cue also helped to transform the struggling MobileMe division into iCloud, and was in charge of keeping iPods, iPhones, and iPads packed with content.
The 48-year-old Cue was Steve Jobs’ “top troubleshooter and door opener with entertainment companies.” Interviews with executives from various industries reveal a tough but fair negotiator who seems to be well respected by virtually everybody, as well as a passionate fan of Duke’s Blue Devils basketball team.
.
