Apple’s U.S. market share of hard drive-based music players fell nearly 5% in September to 87.3%. The decline was attributed to an increase in sales of flash-based players and the first time inclusion of the HP-branded iPod in the numbers. “Among hard drive-based players, Apple maintained its strong hold on the market with a 87.3% share, down from 92.0%, followed by HP in second with its iPod made by Apple at 3.6%,” reports The Mac Observer. “Combining the HP and Apple percentages, Apple controlled 90.9% of the market share, down 1.1% from August. Finishing out the top five of hard drive-based players was Rio with a 2.8% share, up from 2.5%, Creative in fourth with 2.6% from 2.3%, and iRiver at 1.5% from 1.2%.”
Apple’s iPod market share slips in September
By LC Angell
LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.