Apple’s iPod market share slips in September

Apple’s U.S. market share of hard drive-based music players fell nearly 5% in September to 87.3%. The decline was attributed to an increase in sales of flash-based players and the first time inclusion of the HP-branded iPod in the numbers. “Among hard drive-based players, Apple maintained its strong hold on the market with a 87.3% share, down from 92.0%, followed by HP in second with its iPod made by Apple at 3.6%,” reports The Mac Observer. “Combining the HP and Apple percentages, Apple controlled 90.9% of the market share, down 1.1% from August. Finishing out the top five of hard drive-based players was Rio with a 2.8% share, up from 2.5%, Creative in fourth with 2.6% from 2.3%, and iRiver at 1.5% from 1.2%.”

Share on facebook
Share on twitter
Share on reddit
Share on linkedin
Share on email
Share on whatsapp