Apple’s iTunes ad helps Dylan top charts again

Updated

Bob Dylan’s new album “Modern Times” hit No. 1 on the Billboard charts thanks in part to Apple’s iTunes TV commercial featuring the legendary singer. Advertising Age reports: “The iTunes spot wasn’t just a run-of-the-mill celebrity-endorsement deal in which a big brand signs a big check to tap into the equity of a big star. This one flipped the formula, with the all-powerful Apple brand giving Mr. Dylan access to younger demographics and helping propel his sales to places they hadn’t been since the Ford administration. ‘The iTunes tie-in definitely did more for Bob than it did for [Apple], making him seem younger, cooler and more progressive,’ said M.T. Carney, partner at Naked Communications in New York.”

Photo of author

LC Angell

LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.