Apple’s print apology ad to Samsung appears

Apple’s print apology ad to Samsung appears 1

Apple’s first court-ordered print advertisement from its appeal loss to Samsung has appeared, and it certainly doesn’t resemble a typical Apple ad. Gizmodo UK posted a copy of the extremely plain and arguably difficult to read ad, which appeared on page five of The Guardian today. The ad dryly states that Samsung’s Galaxy tablet computers do not infringe on Apple’s “Community registered design No. 0000181607-0001” — the iPad is not mentioned by name.


This is in sharp contrast to the snarky notice of legal judgment Apple posted online. That notice has been pulled from Apple’s U.K. site, by court order, and it should be replaced shortly.

Updated Nov. 5: Apple published the same advertisement on its U.K. website. The link notes that the previously published notice “…was inaccurate and did not comply with the order of the Court of Appeal of England and Wales.”

  1. Apple is great at many things. Apologies isn’t one of them. I would expect the UK court to make them try again.

  2. Apple are trying to delay the removal of their original sarky “apology” by claiming it will take two weeks to replace the current page on their website! Now we all know that Apple is very quick to change webpages when they want – this is a blatant delaying tactic by Apple and one the judge is not going to fall for. They have 48 hours which in my opinion is 32 hours too long!

  3. “We need two weeks to tweak our website, say Apple.

    It may be at the forefront of technology, but Apple told a court yesterday it would take two weeks to change a notice on it’s website.
    Reacting with astonishment, judges questioned why the technology giant was not able to react a little more swiftly.
    One judge suggested that Tim Cook, Apple’s chief executive, ought to make a statement setting out the “technical difficulty” facing the American firm.
    They were sitting in the Court Of Appeal in London, hearing details of a patent dispute between Apple and Samsung.
    Apple had been instructed by judges to publish a statement acknowledging that it had lost an earlier legal fight with Samsung.
    The two firms returned to court after Samsung complained that the notice Apple posted did not comply with the court order and it should be altered.
    A lawyer representing Apple said the firm could take a notice off it’s website in 24 hours but asked for 14 days to post a replacement.
    Lord Justice Longmore told Michael Beloff QC: “We are just amazed that you cannot put the right notice up at the same time as you take the other one down.”
    And Sir Robin Jacob added: “I would like to see the head of Apple make an affidavit about why that is such a technical difficulty for the Apple company.”
    He told Mr Beloff: “I don’t believe the instructions you have been given. This is Apple that cannot put something on their own website?”
    They said Apple should post the notice within 48 hours.”
    Shane Richmond – Daily Telegraph

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