According to a tweet from the PRODUCT (RED) campaign, Apple has raised $70 million for the charity. Apple sells special red-colored iPod nanos, shuffles, and touches, and certain accessories, with a portion of the proceeds going to fight AIDS in Africa. The partnership stretches back to 2006, when Apple introduced its first PRODUCT (RED) iPod nano.
Great news to end the week! Apple's total for @RED reaches $70 MILLION. 100% goes to fight #AIDS. Thank you all for buying (APPLE)RED. — (RED) (@RED) April 4, 2014