The perception of Apple in China is starting to fall behind that of domestic smartphone makers like Huawei, according to a new survey reported by the South China Morning Post. Conducted by an independent research company, Reputation Institute, the survey reveals a decline in Apple’s reputation among Chinese consumers, placing the company in 12th place, in a ranking of 155 companies, both Chinese and multinational.
Huawei placed second overall, while Google ranked in fourth place. According to the survey, many Chinese consumers also believed that Huawei “stands out from the crowd” and is more “genuine” than Apple.
Approximately 30,000 Chinese consumers were polled in the survey, which includes 280 companies, of which only the top 155 made the final list. For the most part, the survey indicated a shift toward more home-grown Chinese brands, although the Chinese domestic search engine, Baidu, ranked far behind Google, landing in the 125th spot, while Intel, Rolex, Nokia, and Lufthansa all ranked in the top 10, with Intel taking first place.
