Apple’s Steve Jobs on innovation, iPod releases

In an interview with Brian Williams for NBC News, Apple CEO Steve Jobs commented on innovation and the speed in which new iPods are being released. “As the technology keeps moving and lets us do more and more, we want to bring customers with that, not just leave them using stuff that they could do five years ago,” Jobs said. “You keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then you have to buy a new iPod at least once a year.” When asked by Williams where he sees himself in the American family of thinkers and inventors, Jobs said: “I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”

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