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News › Apple

AppleApple TV

Apple’s subscription TV service won’t be announced at WWDC next week

Last updated: May 14, 2021 3:19 pm UTC
By Dan Pye

Apple won’t be unveiling its subscription TV service next week at WWDC, Re/code reports. The company wanted to launch the new service in early fall to coincide with the new broadcast TV season, but necessary licensing deals aren’t yet finalized, according to several people with knowledge of the situation.

Apple wants to provide customers in cities around the U.S. with local broadcast programming to set its service apart from those already available from Dish and Sony, but obtaining the rights to local shows and developing the technology to deliver them has proven time-consuming.

CBS CEO Les Moonves has indicated his network will likely sign with Apple, but money is still a sticking point. Industry executives predict Apple’s TV service won’t launch until late this year or in 2016.

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