Apple recently tried to work out an exclusive video deal with Chris Rock, but walked away from the discussions and let the comedian’s two stand-up specials go to Netflix instead, The Information reports. This latest chapter in Apple’s scattered efforts to acquire exclusive video content has added to the confusion in Hollywood over what types of media Apple has an interest in acquiring. The company has been working aggressively to land movies for iTunes—most recently securing the rights to offer Michael Moore’s “TrumpLand” earlier than other online providers—and has picked up shows like “Carpool Karaoke” that fit into its strategy for promoting Apple Music. But after meeting with TV producers and movie studios about developing original content for iTunes, Eddy Cue was quoted as saying Apple is “not in the business of trying to create TV shows,” adding that the company is more interested in offering suggestions and guidance. Apple is refusing to commit the large sums of money necessary to compete with streaming rivals like Netflix, Hulu, and Amazon, leading analysts to worry the company’s hesitation “could stymie Apple’s ability to increase market share for its streaming video device, the Apple TV, and lock more people into the Apple ecosystem.” [via MacRumors]
Report: Apple’s video strategy has Hollywood confused
