iLoungeiLounge
  • News
    • Apple
      • AirPods Pro
      • AirPlay
      • Apps
        • Apple Music
      • iCloud
      • iTunes
      • HealthKit
      • HomeKit
      • HomePod
      • iOS 13
      • Apple Pay
      • Apple TV
      • Siri
    • Rumors
    • Humor
    • Technology
      • CES
    • Daily Deals
    • Articles
    • Web Stories
  • iPhone
    • iPhone Accessories
  • iPad
  • iPod
    • iPod Accessories
  • Apple Watch
    • Apple Watch Accessories
  • Mac
    • MacBook Air
    • MacBook Pro
  • Reviews
    • App Reviews
  • How-to
    • Ask iLounge
Font ResizerAa
iLoungeiLounge
Font ResizerAa
Search
  • News
    • Apple
    • Rumors
    • Humor
    • Technology
    • Daily Deals
    • Articles
    • Web Stories
  • iPhone
    • iPhone Accessories
  • iPad
  • iPod
    • iPod Accessories
  • Apple Watch
    • Apple Watch Accessories
  • Mac
    • MacBook Air
    • MacBook Pro
  • Reviews
    • App Reviews
  • How-to
    • Ask iLounge
Follow US

News › Apps › Apple Music

Apple MusicApple TViTunes

Report: Apple’s video strategy has Hollywood confused

Last updated: May 14, 2021 3:08 pm UTC
By Dan Pye
Report: Apple’s video strategy has Hollywood confused

Apple recently tried to work out an exclusive video deal with Chris Rock, but walked away from the discussions and let the comedian’s two stand-up specials go to Netflix instead, The Information reports. This latest chapter in Apple’s scattered efforts to acquire exclusive video content has added to the confusion in Hollywood over what types of media Apple has an interest in acquiring.

Advertisements

Report: Apple’s video strategy has Hollywood confused

The company has been working aggressively to land movies for iTunes—most recently securing the rights to offer Michael Moore’s “TrumpLand” earlier than other online providers—and has picked up shows like “Carpool Karaoke” that fit into its strategy for promoting Apple Music. But after meeting with TV producers and movie studios about developing original content for iTunes, Eddy Cue was quoted as saying Apple is “not in the business of trying to create TV shows,” adding that the company is more interested in offering suggestions and guidance.

Apple is refusing to commit the large sums of money necessary to compete with streaming rivals like Netflix, Hulu, and Amazon, leading analysts to worry the company’s hesitation “could stymie Apple’s ability to increase market share for its streaming video device, the Apple TV, and lock more people into the Apple ecosystem.” [via MacRumors]

.
Advertisements

Latest News
The AirPods 4 with ANC is $30 Off
The AirPods 4 with ANC is $30 Off
1 Min Read
Google Adds Major Features to Google Maps EU
Google Adds Major Features to Google Maps EU
1 Min Read
New OLED Component May Debut on 2027 iPhone
New OLED Component May Debut on 2027 iPhone
1 Min Read
Trump Gives TikTok Another 90-Day Extension
Trump Gives TikTok Another 90-Day Extension
1 Min Read
The AirPods 4 is $30 Off
The AirPods 4 is $30 Off
1 Min Read
iPhone 17 Might Come In Two New Color Options
iPhone 17 Might Come In Two New Color Options
1 Min Read
New Foxconn Facility in India to Make iPhone Casing
New Foxconn Facility in India to Make iPhone Casing
1 Min Read
New Apple Accessories Launch on Apple Store and Apple Online
New Apple Accessories Launch on Apple Store and Apple Online
1 Min Read
The M4 Mac Mini is $130 Off
The M4 Mac Mini is $130 Off
1 Min Read
Bluey Theme Arrives on Apple Arcade Game Fruit Ninja Classic+
Bluey Theme Arrives on Apple Arcade Game Fruit Ninja Classic+
1 Min Read
Lossless Audio Tier Will Soon Debut on Spotify
Lossless Audio Tier Will Soon Debut on Spotify
1 Min Read
macOS Tahoe Cuts Off Support for FireWire
macOS Tahoe Cuts Off Support for FireWire
1 Min Read

iLounge logo

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond. iPod, iPhone, iPad, iTunes, Apple TV, and the Apple logo are trademarks of Apple Inc.

This website is not affiliated with Apple Inc.
iLounge © 2001 - 2025. All Rights Reserved.
  • Contact Us
  • Submit News
  • About Us
  • Forums
  • Privacy Policy
  • Terms Of Use
Welcome Back!

Sign in to your account

Lost your password?