AT&T, Best Buy offer iPhone 4 details, black only at launch?


AT&T and Best Buy have revealed details of their plans for the iPhone 4’s launch. Best Buy will begin taking pre-orders for the device starting June 15, and will begin selling the phone on June 24, as will AT&T. The latter will be opening its stores at 7:00 a.m. to begin selling the phone, and employees will be sporting special new black shirts featuring a multi-color AT&T globe design on the front and the company’s “Rethink Possible” slogan on the back. New customers will be limited to one iPhone 4 per person in line, while existing customers will be able to purchase one iPhone 4 for each eligible line.

A separate report from Modmyi containing an internal AT&T memo claims that the iPhone 4 will be available exclusively in black at launch, with white models available “later this summer.” No reason is given for the delay, nor is there any indication as to whether this is an AT&T-only restriction or if some unforeseen production issue has caused Apple to push back the launch date of white units.

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Charles Starrett

Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.