AT&T is considering a limited data access plan for iPhone users which would reduce the minimum monthly cost of an iPhone by $10, according to a new report.
Citing people with knowledge of the company’s plans, BusinessWeek reports that the reduced plan could be introduced by the end of the month, and that the increased flexibility in pricing may be part of Apple’s demands for an exclusivity extension.
Other options for increasing iPhone sales include reducing the up-front price of the iPhone to $99 or introducing a cheaper and/or pre-paid iPhone model.
