AT&T explains ‘unlimited data’ user throttling, blames users?

AT&T has started to throttle—or downgrade the data speeds of—customers on unlimited data plans that go over 2GB in data usage for the month. As AT&T customer John Cozen wrote on his blog, “I received a message during my last billing cycle, warning I was in the top 5% of my region and would experience reduced data speeds next time I reach that level of data use. I immediately checked my data usage on the AT&T iOS app. 2.1 GB. Less than I expected considering AT&T offers a 3GB plan for $30 a month. The same amount I’ve paid for the unlimited data plan since signing up with them many years ago. AT&T no longer offers an unlimited data plan, anyone still on it has been grandfathered in.”

“Data consumption by all smartphone customers, including the top 5 percent of smartphone data customers, varies by month and by market,” said Emily Edmonds, Director, AT&T Corporate Communications. “As of August 2011, the average data use across the country by the top 5 percent of AT&T smartphone customers was 2 GB per month.”

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