AT&T explains ‘unlimited data’ user throttling, blames users?

Updated
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AT&T has started to throttle—or downgrade the data speeds of—customers on unlimited data plans that go over 2GB in data usage for the month. As AT&T customer John Cozen wrote on his blog, “I received a message during my last billing cycle, warning I was in the top 5% of my region and would experience reduced data speeds next time I reach that level of data use. I immediately checked my data usage on the AT&T iOS app. 2.1 GB. Less than I expected considering AT&T offers a 3GB plan for $30 a month. The same amount I’ve paid for the unlimited data plan since signing up with them many years ago. AT&T no longer offers an unlimited data plan, anyone still on it has been grandfathered in.”

“Data consumption by all smartphone customers, including the top 5 percent of smartphone data customers, varies by month and by market,” said Emily Edmonds, Director, AT&T Corporate Communications. “As of August 2011, the average data use across the country by the top 5 percent of AT&T smartphone customers was 2 GB per month.”

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Charles Starrett

Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.