AT&T memo touts record-breaking iPhone 3GS launch

An internal AT&T memo published by MacDailyNews claims that the June 19th launch of the iPhone 3GS was record-breaking for the company in a number of ways. The memo states the launch was its “best-ever sales day” and second-largest traffic day in its retail stores, accounted for the most transactions ever processed and most upgrade eligibility checks in a single day, and was the largest order day and feature sales day in att.com history. The memo goes on to state that sales on 3GS launch day exceeded those of the iPhone 3G’s launch day by noon Central Time, and the company sustained its previous peak hour record, also set in 2008, for 11 straight hours. Apple announced last week that it sold over a million iPhone 3GS units over the launch weekend, although it is unknown how many of those were sold in the U.S. or by AT&T.

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