AT&T pushes Cingular rebranding ahead of iPhone

AT&T has announced that it will accelerate its rebranding campaign at Cingular wireless stores to better take advantage of the iPhone’s launch. The company will replace the Cingular name with new AT&T signage in the interior its 1800 shops, ahead of the iPhone launch in late June. “The iPhone is one of the most anticipated handsets ever in the wireless industry, and we want to make sure that every drop of equity from the iPhone accrues to the AT&T brand,” AT&T spokesman Michael Coe said. “We want to be as far along as possible with our rebranding in advance of the launch of the iPhone.” Cingular signage found on the outside of the stores will remain unchanged for now.

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