AT&T pushing direct fulfillment orders ahead of store restocking

In an update to its website’s iPhone 3G press area, AT&T has revealed that it is currently using all its iPhone 3G supply to complete direct fulfillment orders, and will begin restocking its stores as soon as possible. “As we receive new inventory from Apple, we are shipping it out immediately to fill customers’ orders. We hope to begin re-stocking our stores as soon as we can, but first priority goes to those customers who purchased through direct fulfillment,” the company said. The page also states that as of July 23, “direct fulfillment customers are receiving their iPhone 3G, on average, 13 or 14 days following purchase.”