AT&T has suffered an initial setback in its lawsuit against Verizon Wireless over the latter’s recent TV advertisements attacking AT&T and the iPhone, but has also launched a new television commercial to counter the Verizon spots. A federal judge in Atlanta has denied an initial request from AT&T to force Verizon to pull its “map for that” commercials from the airwaves, the Asscociated Press reports, but did schedule a hearing on December 16 to give AT&T attorneys another chance to state their case.
AT&T filed suit against Verizon Wireless two weeks ago claiming that the latter’s ads were “misleading.”
In response to Verizon’s ads, AT&T has launched a new TV commercial called “Side by Side” comparing certain characteristics of the two company’s offerings that favor the U.S. iPhone carrier.
Starring actor Luke Wilson, the ad points out that AT&T has the “nation’s fastest 3G network,” which allows users to “talk and surf at the same time,” that it offers the most popular smartphones, and that its customers—more specifically, iPhone users—have access to over 100,000 apps. The new advertisement is available for viewing below in embedded form or can be viewed in high quality on YouTube.
