Australian cellular carrier Telstra offering Apple Music free for 12 months

Australian cellular provider Telstra is offering customers a free 12-month Apple Music subscription when they sign up for an iPhone 6 or iPhone 6 Plus on the company’s Go Mobile plan. Users will receive an SMS message three days before their free subscription runs out and start being billed for the service automatically at the end of the free trial unless they cancel. Even users who have already signed up for Apple Music’s 3-month free trial are eligible for the full 12 months of Apple Music with a new cell phone plan. Telstra isn’t the first provider to use Apple Music to draw in customers, with T-Mobile adding Apple Music to its Music Freedom program that allows users to stream music from the service and not count it against their data limit. Data charges still apply to streaming Apple Music through Telstra.

The language of Telstra’s contract hints that a user’s bill for Apple Music after the 12 free months may be coming through the carrier itself, not Apple. Apple’s updated iTunes terms of service noted that carriers may start handling some Apple Music subscriptions, but Telstra would be the first. AT&T had a similar deal with the Beats Music streaming service, but when Beats Music was migrated to Apple Music those contracts were terminated, forcing users to set up new billing directly through Apple.

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