Avis Rent A Car has announced a new promotion that rewards customers with free iTunes song downloads with every rental booked on the company’s website. Avis said customers receive five free song downloads for every rental of one to four days, and rentals of at least five days will qualify for ten song downloads.
“With over one billion songs downloaded from the iTunes Music Store, I think consumers have shown how much they want this product. And at Avis, ‘trying harder’ means giving people what they want,” said Scott Deaver, VP of marketing for Cendant Car Rental Group, parent of Avis.
Avis said it also has plans to offer specially equipped rental vehicles that will let customers play their own digital music through the car’s audio system. “Rewarding customers with free music is only the beginning; the cars have to be ready too,” Deaver said.
