The BBC, via its commercial unit BBC Worldwide, is planning to turn some of its most popular shows into games for the iPhone, iPod touch, and other platforms. According to MCV, the broadcaster is in talks with both publishers and developers to turn a number of shows in games, including “Doctor Who,” “Top Gear,” “In The Night Garden,” and more.
“We are open to conversations with anybody in games about all kinds of business models to see how we can extract more value,” said Neil Ross Russell, managing director of children’s and licensing with the BBC. “What we’re trying to do is build the brands here – this is not about opportunistic licensing.
If we wanted to do that we would have done more with these key brands over the last few years.” As part of this new initiative, BBC Worldwide has hired former EA executive Robert Nashak as executive vice president of digital entertainment.
.
