Behind-the-scenes look at ‘iPods Unite’ commercial

Creative Planet Communites has posted a behind-the-scenes look at the making of the ‘iPods Unite’ commercial promoting the new VW Beetle and the Apple iPod.

“‘Pods Unite’ plays on the innovative design and similar sleek style the two brands share to peak interest in a special offer: ‘Buy a New Beetle. Get a new iPod.’ The spot’s creative treatment, which sees a woman taking the two products on the road, culminates in a final shot that pulls all the way from the iPod display face out of the vehicle’s open sunroof and beyond.”
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