Blockbuster hopes to bring on-demand service to Apple lineup

In an interview with Reuters concerning its announcement that it will be bringing its On Demand Internet-based video rental service to TiVo users, a Blockbuster executive said the company plans to do the same for other media devices. “You will see us in a large number of other devices going forward,” said Kevin Lewis, senior vice president of digital entertainment at Blockbuster, adding that the company intends to make its system available to Apple’s products, saying, “We need to be in the normal places that consumers want to watch movies.” Despite the statement, the proliferation of Blockbuster’s service across Apple’s device lineup seems unlikely given the company’s current iTunes Movie Sales and Rentals, which were recently expanded to include more HD offerings. [via MDN]

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