Brikk, a company that produces high-end versions of tech and lifestyle products, has announced Lux Watch, an expensive line of modified diamond-studded Apple Watches. The Lux Watch is available in three versions — Standard, Deluxe, and Omni — with prices set based on its materials, size, and the amount of diamonds included. A Lux Watch Standard starts at $7,500, while the Lux Watch Omni in 24-karat yellow gold can reach a price as high as $75,000, with 12.30 carats of diamonds on the 42mm version of the watch. Brikk is now accepting pre-orders on Lux Watch, which will ship four to six weeks after the Apple Watch’s release.
While only a select group of people will have interest in Lux Watch, it raises a few other questions about the price of Apple’s 18-karat gold Apple Watch Edition. Estimates for the Edition have ranged from $4,000 to $20,000, with lots of guesses in between. Though certainly not out of the question, it would nonetheless be peculiar for a diamond-studded version of the Apple Watch — coming in 24-karat yellow gold, 18-karat pink gold, or platinum — to cost less than Apple’s own Edition. [via MacRumors]