Brikk unveils opulent Apple Watch line priced up to $75,000

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Brikk unveils opulent Apple Watch line priced up to $75,000

Brikk, a company that produces high-end versions of tech and lifestyle products, has announced Lux Watch, an expensive line of modified diamond-studded Apple Watches. The Lux Watch is available in three versions — Standard, Deluxe, and Omni — with prices set based on its materials, size, and the amount of diamonds included. A Lux Watch Standard starts at $7,500, while the Lux Watch Omni in 24-karat yellow gold can reach a price as high as $75,000, with 12.30 carats of diamonds on the 42mm version of the watch. Brikk is now accepting pre-orders on Lux Watch, which will ship four to six weeks after the Apple Watch’s release.

While only a select group of people will have interest in Lux Watch, it raises a few other questions about the price of Apple’s 18-karat gold Apple Watch Edition. Estimates for the Edition have ranged from $4,000 to $20,000, with lots of guesses in between. Though certainly not out of the question, it would nonetheless be peculiar for a diamond-studded version of the Apple Watch — coming in 24-karat yellow gold, 18-karat pink gold, or platinum — to cost less than Apple’s own Edition. [via MacRumors]

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Phil Dzikiy

Phil Dzikiy was the Editor-in-Cheif at iLounge. He mostly edited and oversaw all site editorial content, managed staff and freelancers, made the final call on product review grades and awards, and led online coverage of all Apple events and live coverage of the International CES in 2015.