He said: ‘We have sold over 2,500 iPods in the run-up to Christmas, which is a lot for such a highly priced product. It just seems to have that cool factor somehow, it’s a truly iconic product already.
I don’t think there is a secret to it, it’s just a really, really good product.’
However, those in the industry are unsurprised by the success. Gadget magazine Stuff voted the iPod its number-one gadget from a list of 100 products.