Luxury fashion house Burberry is the first brand to get its own channel on Apple Music, exclusively spotlighting British acts, Fortune reports. While a clothing and accessories brand may seem a strange fit for Apple Music, the company has been showcasing British music on its Burberry Acoustic site since 2010.
Burberry also has deep ties to Apple leadership, with current Apple retail head Angela Ahrendts leaving Burberry’s CEO position to join Apple in 2013, then bringing Burberry’s former social media chief Musa Tariq over to Apple the following year. Burberry’s Apple Music channel includes playlists featuring emerging British talent, songs used on the runway and even a personal playlist from Burberry CEO Christopher Bailey, who said “I am excited about our partnership with Apple on this amazing platform which will enable us to take what we do now with Burberry Acoustic and share it with an even bigger audience.” The launch will include a series of special videos and a concert by Alison Moyet held at Burberry’s womenswear show in London next week.
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